The AdExchange Framework provides a foundation for the integration of any number of third-party exchanges, buying and selling inventory through real-time bids, helping to achieve maximum revenue for publishers.
It allows the operator to configure more than one third-party ad exchange network – such as OpenX Market, Pubmatic, Google Ads, in the olicci ad Exchange Framework.
This arrangement allows you to provide your own inventory with third-party ads, as well as to send your own ads to the connected networks.
Customized Features for your Programmatic AdServer
Demand Side Plattform
Generate Campaigns in real time
Demand Side Platform automatically fills the existing inventory with the sale of the existing advertising spaces (display, game, video ads) by linking to several ad networks. In milliseconds ad prices and advertisements are negotiated in the background for any ad deliveries. The best possible placement is negotiated in the form of real-time bidding - and includes dedicated campaigns - always aiming to maximize sales.
Global Real Time Bidding
Global Real Time Bidding allows an ad exchange to define the minimum price for an ad space and decide whether it can be bidding in "realtime". This means that in real-time advertisers can influence the placement but especially the order of delivery.
Manage House Ads
Self promotional ads
This feature manages placing of house ads (Self-promotional ads of one’s one inventory) to utilize the space on unsold inventory.
Pass Back Tracking System
Ensure 100% fill rate
This system provides 100% utilization through a variety of ad requests. By tracking all ad requests / traffic information from each participating publisher all ad requests and their responses are tracked.
Publisher Affiliate Program
Earn through referals
Referrals to additional website providers (publishers) can generate additional revenue. For each turnover which is attributable to a mediation a percentage share is credited to the intermediary.
Reporting & Analytics
Handy reports & solutions
This feature gives you the ability to measure your website visitors, analyze user purchase details and study habits - and address them in a variety of user-friendly formats.
Rest API Support
Connect third-party applications
The rest API support provides access to inventory and reports in the platform by an authenticated user using the formats of XML, CSV, JSON and PHP Array.
Supply Side Plattform
to offer inventory to a variety of advertisers
The Supply Side Platform automatically links its own ad inventory with a large number of possible campaigns via various connected ad networks. It is negotiated in the background whether there are possible campaigns in the connected ad networks, which can generate more revenue than the self-contained campaigns can generate. Apart from a maximum positive utilization of your own inventory with real-time bidding sales, it also leads to a corresponding campaign diversity.
Targeting
Desired attention at the right time
The targeting feature ensures that online media advertising is targeted to the right audience at the right time and location. All types of user targeting and targeting properties are offered.
