With ad servers, we offer you a technology that allows you, as an advertiser, publisher or advertising agency, to store, manage and distribute your ads (deskto and mobile websites and apps). With our ad server, advertisers can upload various ad creatives and optimize their campaign by adding targeting parameters and additional functionality. The publisher can add and manage multiple ad slots, and earn revenue for every impression, click, and lead that is achieved through the ad.
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What are the features of your ad server?
Provides end-to-end data about where the ad is serving, which advertiser ad is serving, and which publisher site or network the ad served.
Manage statistical reports for the ad impressions, clicks, and conversions. The adserver provides the data about the advertiser’s payment and the publisher’s revenue.
A campaign is the storage of a unit of one or more advertisements. An advertiser maintains the ad campaign by defining the pricing model (CPM, CPC, or CPA) for ad serving, and uses the pricing model to pay the advertiser for the ad.
Your ad server monitors the ad campaign and generates real-time reports on your campaign’s performance.
An advertising campaign is optimized through advanced functionality such as frequency capping, targeting methods and budget maintenance.
Ad Tag Management:
Your ad server monitors the ad tag after it ships.
Your adserver maintains a separate statistical report for each outage user.
Graphical reports are generated for the advertiser, campaign, ad banner, publisher, website, ad zone, and advertiser payment, as well as publisher revenue.
Function extension of an ad server:
Your Ad server can be improvised by integrating third-party ad exchanges via RTB.
The Ad Exchange increases publisher sales and provides the advertiser with better revenue growth.